THE CROWN Chiba Chuo | project | products

"THE CROWN Chiba Chuo," is TOYOTA's fourth concept store in Japan, dedicated to embodying the essence of TOYOTAʼs iconic Crown brand. Designed to reflect over 70 years of heritage and evolution, this refined Japanese-modern environment invites visitors to immerse themselves in the world of the Crown brand, experiencing its latest innovations and services in a setting of true elegance. We had the privilege of contributing to the creation of this distinguished space.

Lounge
Inspired by the timeless beauty of Sawara-city, Chiba, the lounge features the ISLE lounge chair—an invitingly low-profile seat that embraces the Japanese cultural tradition of floor seating, offering a sense of relaxation and comfort.

Lounge Chair ISLE / Coffee Table S.21

Event Space
In the event space, the gracefully curved LOUIS LOUNGE chair and the circular STELO table were thoughtfully chosen to create an atmosphere where people can gather around the Crown, fostering meaningful connections and new experiences.

Lounge Chair LOUIS LOUNGE / Table STELO

Entrance
At the entrance, a glass table serves as a striking symbol of the Crownʼs spirit of "innovation and challenge." Encircling this refined centerpiece, the BOCCONE stools are arranged like stepping stones around a tranquil pond.

Stool BOCCONE

Meeting Space
The round COLUMN table with a single central leg is paired with the elegantly curved OMEGA chair. Its smooth, rounded form softens the atmosphere, creating a relaxed space where conversations flow naturally.

Table COLUMN / Chair OMEGA

Shop
We custom-made and supplied this showcase.